So many people were getting bent out of shape by the term "entity" which is an abstract database term not just for describing businesses and such. But regardless, we changed it to Actor in the UML (Universal Markup Language) definition.
This also gave us and AWESOME theme for our event in August where we are developing a open standard for our new Open Source Social network we are writing.
For more info check out http://weareallactors.com
lemme know what you think!