Meesho wants to make selling through WhatsApp more efficient and less painful

WhatsApp may have over one billion active users each month but it continues to frustrate the many small businesses that rely on it for sales but suffer for its lack of advanced features.

Messaging services like Line, WeChat and even Facebook Messenger have become platforms that let business users get dedicated usernames and accounts, manage group chats, set up stores and use bots for communication, all while WhatsApp remains basic. The company only added a web-based interface last year, for example. Prior to that, businesses tapping into its popularity had to literally key in all updates on a phone. That doesn’t scale when dealing with hundreds of potential customers.

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