In Kenya, Safaricom’s Little Cab app goes head to head with Uber

Even as a deal is imminent and its closest competitor Didi Chuxing in the immense Chinese market, competition continues to intensify around the globe.

Africa is one region where entrants continue to pile in. In Kenya’s tech transit market, which already includes Uber and several other startups, Safaricom, the country’s largest telecom and fintech firm, has recently launched its first ride-hailing app called Little Cab.

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